The immediate concern for me is the logo - branding is paramount. It is interesting to note that companies like Nike, Playboy, Starbucks and Apple have one thing in common - no name with their logos. Something to live for. Probably cheaper to have logos without a name. Saving on ink and printing and all that.
But I digress. Yeti will be an exercise in utilising search engines, Java, sql reporting, plugins, cloud computing, the works. Exciting stuff.